on the cover of Kunstforum
“Art Meets Social Media”
“No Success Without Social Media” brings together statements on art and social media. Between viral visibility and algorithmic pressure, empowerment and loss of autonomy, self-staging and corporate critique, voices from the art world share their perspectives on social media—in words and images.
Full Story
Full Story
Video @almaleandra
produced by MUTTER
The project “Between Street and Feed” by YouTransfer e.V., featuring Paulus Goerden at StadtPalais Stuttgart, explores what public space means today. Beyond streets, squares, and sidewalks, feeds, reels, and stories on digital platforms have also become part of contemporary urban publics.
Artist Paulus Goerden moves through the city, collecting urban traces and chance encounters, which he translates into poetic miniatures on Instagram—creating a cartography of everyday life. After several days spent wandering through Stuttgart, his exhibition will open on October 29, 2025, at 7:00 pm at StadtPalais Stuttgart as a digital city portrait. The evening will also include a panel discussion on the role of art in public space in the digital age, with Dr. Lars Henrik Gass, Paulus Goerden, Dr. Anna Kreysing, Paula Agarwalla, and Kristen Bayer.
Artist Paulus Goerden moves through the city, collecting urban traces and chance encounters, which he translates into poetic miniatures on Instagram—creating a cartography of everyday life. After several days spent wandering through Stuttgart, his exhibition will open on October 29, 2025, at 7:00 pm at StadtPalais Stuttgart as a digital city portrait. The evening will also include a panel discussion on the role of art in public space in the digital age, with Dr. Lars Henrik Gass, Paulus Goerden, Dr. Anna Kreysing, Paula Agarwalla, and Kristen Bayer.
As part of an exclusive Airbnb Experience during Art Basel, Paulus accompanied the art tour from his own artistic perspective. The focus was on experiencing the fair and the city of Paris as an open field of inspiration—reframing everyday moments, temporary installations, and overlooked details through a heightened sense of perception.
for Cyte Magazine
„Kunst kann etwas ganz Schönes sein.“
Interview Claudia Ippen
Paulus Goerden discovers art where we often overlook it: in everyday life. His short Instagram videos capture chance “everyday installations” — small staged scenes that bring together honesty, improvisation, and symbolism.
With his open, unfiltered approach, Paulus makes art accessible to a young, digital audience and invites viewers to move through the world with renewed curiosity and an open mind.
Whether on social media or in his first solo exhibition at Galerie Alex Serra, Paulus creates works that make the ordinary visible and sharpen perception. A new, fresh voice in contemporary art — honest, approachable, and marked by precision.
For a Vodafone campaign, Paulus demonstrated how much creativity emerges when the smartphone is consciously set aside and attention is redirected to the present moment. His role was to embody this idea in practice—through small everyday discoveries, spontaneous artistic interventions, and a clear, visible stance toward mindful experience.
For the campaign “Your hands can do more than scroll,” Paolo took part in the project as a social media ambassador, demonstrating through two actions what our hands are capable of beyond the smartphone. He co-created an artwork that was subsequently presented in public space—serving as an example of how creativity emerges through action, material, and touch.